Audit site. Technical audit of the site. The audit site

Audit website (internet portal, Internet shop, business site) – is one of the services on the Internet marketing. During the audit site also realize independent expert review of your site (an independent expert audit of the site) and technical site audit.

Audit site caused by the desire of the owner to receive objective information about site performance, detect errors, to determine the direction of further development of the site or establish need for redesign of the site.

Any company can take advantage of the unique capabilities offered by the Internet and, in particular, the availability of the site.

Many companies initially try to create their own sites. Convinced of their own experience that the amateur site – a waste of money and discredit their own business, the company’s management is aware of the need to have a professional website (internet portal, Internet shop, etc.).

Most Ukrainian Internet sites do not perform their functions, do not give proper returns not justify expectations of its owners. Often this is due to errors at the stage of development of the site. This can be expressed as a wrong choice of software, structure, site navigation, a lack or excess of information, mistakes of the site, etc.

The owners of such sites complain that the site does not fulfill its function of attracting customers: site slowly opened, the site is difficult to find in search engines, online advertising campaigns brings return visitors can not find the information on the site.

All defects made during site creation, lead to the fact that the money invested in the creation, and the support and promotion, do not bring adequate returns.

Before starting use of the Internet more efficiently and avoid repeating mistakes is to find out why the site is not working properly, does not bring the expected profits, etc.

To find answers to these and other important issues need to conduct an independent audit of the website (technical site audit) taking into account the specifics of the firm.

The audit requires:

1. In determining the position occupied site in its category on the Internet;
2. in assessing the professional level of staff specialists of the company responsible for the work site and the quality of their work performed;
3. the preparation of technical specifications for site development or reconstruction on site;
4. during negotiations related to the sale of the site;
5. when planning the budget for development of the site.

evaluation of efficiency and effectiveness of the site

According to the audit report provided by the site, which contains a detailed analysis of the site, the program of modernization and optimization recommendations for changes that need to be done on site. This meant that the outcome of the audit by – product sales growth and increased profit website owner.

Naturally, the evaluation of efficiency and effectiveness of the site by the same web designers who developed the site and support, leads to bias. The independent expert audit of the site more objective and effective.

Most sites provide web designers who do not know the subject area of ​​business customer, are not aware of either the marketing or organizational, or economic laws that exist on the Internet, have easy experience.

Often the most expensive and spectacular design solutions are useless, ultimately, profits for the customer. The site then becomes simply programmed beautiful image that makes a profit.

Focusing only site design, striving to get a good design, not thinking about profit at the same time, which should bring the site, leading to lower profits, given the site.

Web Studio “WCGroup” offers website owners a one-time and long-periodic (monthly, quarterly, etc.) independent expert audit of the site.

Site audit and recommendations made based on it, will significantly increase the efficiency of funds spent to support the site as well as on its online advertising, will select the most effective areas of the site and how to attract the right audience. That will get the maximum possible profit by using the site.