Assessment revenues from site
Grade income from the site important in the following cases:
1. before ordering site or site redesign;
2. The analysis of the work site;
3. before selling the site.
Rate income from the site can your web site “from scratch” or with the site redesign, website development and so on. d.
It is a mistake to assess income from a site with a web design that is the external design of the site. Web design – concept subjective. Revenues from the site not evaluated subjectively, but in numerical terms.
A common mistake: a site owner or underestimates or overestimates revenue from the site .
The more appreciated revenue from the site , the fewer illusions about the owner of the main indicators of the effectiveness of the site.
Statistical performance of the site must be reasoned and evidence.
It is important to distinguish income from the site of the income derived from other types of advertising.
The external design of the site, that web design – an important but not the main factor affecting the revenue from the site.
Important:
Results assessment income from the site -reklamnoho area by convincing than:
over the lifetime of the site;
more established popular online site traffic counters, open statistics. But the number of meters to be reasonable.
Note: it is understood that the number of meters installed site traffic within reasonable limits.
in more search engines, directories and other web resources registered site;
more exclusive online content copyright belonging to the owner of the site;
more stable site content information;
easier programming code and web site design;
less support.
The main factors to assess the income of the site:
1. The number of unique visitors per day.
2. The average number of visitors per month.
3. The average number of pages viewed per month.
4. The core audience (geography, age, gender, income level, etc.).
5. The presence of regular visitors.
6. The lifetime of the site.
7. The volume and quality of site content.
8. Expenditure on support site.
Knowing the real incomes of the site, the company will:
1. to assess the profitability of the site;
2. better represent the cost of site development, website redesign, website development, website support, etc.
3. to formulate the correct range of tasks that must decide the site;
4. to specify the required amount of financing future work to create a site redesign or website promotion.
resume
Assessment of income from the site can be conducted before the creation of the site, and in relation to the existing site.
It is important to distinguish income from the site of the income derived from other types of advertising.