Optimal page titles: Google recommends
As you know, and promotion of sites – a complex process consisting of many interconnected actions SEO or webmaster. According to experienced private seoshnykiv, this process no details, you can donate. Specifically, no one forbids sacrifice, but that’s successful promotion in search engines because it may be in jeopardy.
Headlines pages – irreplaceable thing promotion
These small things, no doubt, include the creation of titles pages. Seemingly, they so special that would make them indispensable in the optymyzatorskoy campaign? What’s the difference – the good, the bad headlines or they do not?! In general the results of promotion on the web they can not affect in principle! Such reflections characteristic of newcomers, so – amateurs in the field of search engine optimization.
The truth is, as often happens, is quite different. The best website promotion is achieved not least through the use of proper names of the pages using the tag <title>. They (headers) inform site visitors about the specific content of its pages. This, in turn, significantly facilitates the choice of a man page that best matches their interests. Direct but selecting the right web document with the participation of popular search engines – Google and Yandex. Last form their extradition based including headers and villages indexed sites.
Subject title – discord!
However, the presence of names in the pages does not mean that web-site promotion must succeed. To headers have made a positive contribution to the promotion of the site, blood from the nose need to meet certain requirements. How? His answer is notorious offering search engines, including the US Google.
line content
Thus, according to foreign search engine, the best title – a name most closely matches the content of the page it represents. Website promotion effectively be significantly hampered if ignored this simple, yet so important rule.
The most common error in this case can be regarded as creating titles that are not related to the content of the page, or use default page name (eg, “Page 1”, “Page 2”, etc.).
The uniqueness above all!
Even though many pages in your site (or 10 hundred thousand), each of them should have a unique title. Nepovtoryayuscheesya name signals the search engines that the page is different from other pages that moving web resource. Only in this case, believes Google can rely on the fact that promoting your site on the web will be productive and will bring the owner of the resource expected results.
Laconic also important
The third recommendation is Google says that the page title should not only be informative but brief. Otherwise, if the name is too long, the search engine just cut off a part in the outcome of extradition. This is not the fact that the user will be shown the most informative piece. With all the consequences – go to the site can simply not happen.
Because the leading search engine of today urges the following. If your intention is to promote your site in Google, avoid long titles, and their senseless filling numerous keywords and phrases.
Exceptions “main”
The above tips in terms of melons heading to some extent, do not apply to the main page. In the case of options it … yes, its title can, and sometimes should include not only the name of the site (company, firm, organization, etc.), but also some other key information – description, postal address and more. It is believed that this approach to design the title “main” in certain situations should help promote the site online.
Searches are welcome
Finally – the klyuchevik. Excessive use of the title in favor of the promotion of the site will not clear. However, this does not mean that keywords and phrases in the page titles should not be. Quite the contrary. Google has officially declares that Website promotion will be successful procedure if the page titles find their shelter relevant key corresponding to a particular search.