Website Promotion in Google: mobility equation
Seoshnyky of all kinds, whether private Optimizer beginner or a seasoned expert private in progress, constantly living and working in psychological stress and even fear. The latter is directly related to expectations that the search engines Yandex and Google is about algorithms can change your search. This means that many optymizatorski techniques will gently vyslovlyuyus, the cat under the tail. As a result, a new promotion on the web is not as simple and straightforward as it was before the change.
Who in the subject, he agrees that such fears are literally haunted bitty SEO community as the popular search engines in the past regularly “pleased” updating their search engines. And the trouble is that, apparently, they do not even think to stop surprise us.
“Mobile” surprise from Google
So, last week it was announced that the next major change will affect the issuance of search results Google. Now, more specifically from 21 April 2015 to ranking sites in Google significantly affects their so-called “mobile compatibility.” In other words, most of these long promotion will be successful in Google (Web resource will take the top places in the results), if it is displayed correctly in all sorts of mobile devices. Conversely, a compatibility who has not, will be much lower extradition. Accordingly, the promotion to the top Google will be suspended.
The desire for such change its algorithm Google has explained a simple but at the same time telling statistics. In 2014, 30% of all searches done on mobile devices. A year earlier there were less than 15%. Obviously, users are increasingly ignored PCs and laptops, preferring all sorts of gadgets. Long did not pay attention to is Google, as you know, could not. Hence another “pleasant” surprise for SEO-brethren.
What to do and how to be?
Answers to these questions are quite natural. First, do not sprinkle ashes on his head, shouting that “all is lost, boss!”. On the fact of incompatibility facing millions of mobile sites. Suffice it to say that the official resources of almost 70 of the 100 largest US companies are not sharpened for mobile devices. Secondly, you need banal optymizatorski roll up the sleeves, as if someone did not like, and work again. Work to achieve interoperability of mobile uncoiling project or projects. Only and Only!
By the way, the criteria for site compatibility with mobile devices Google has identified clearly and unambiguously:
– The size of the font used on the pages of advancing resource (text should be easily readable without increasing tiny letters on the screen);
– Dimensions other content (graphics or video) must also optimally adjust screen gadget without requiring courier increase or scroll;
– Web site design has to adapt automatically to the specific features of the mobile device;
– Availability of sufficient distance between links (performance criterion that should help the user to accurately choose the one link that interests him)
– Lack of Flash-elements that are not always displayed correctly on mobile devices.
Apparently, the progress of websites in Google, even with the new requirements is not as unattainable goal. The main thing – move to it nonstop and wisely. The latter implies that one should not completely switch to “mobility”, as, according to official representatives of Google, to place the site in search systems and will continue to affect not only the criteria, but also many other. As a result, a comprehensive promotion has not been canceled.
A useful tool for webmaster
In conclusion, it should be noted that Google just told us about the next change their algorithms, referring to the criteria for mobile compatibility. He also provided useful web tool to determine the compatibility of the site with mobile devices. Analyze health and make appropriate conclusions!