How to Improve Regional site in the eyes of Yandex?

The most accurate regional affiliation (Regional) website – something that tends not every webmaster in the course of its search engine optimization.

Especially if it Website promotion in Yandex. Why such aspirations owner of the web resource? Again in Yandex, which is to form the results of its issuance at one time or another search paramount attention to this very rehionalnosti.

In other words, in response to a request from the heozalezhnyy largest domestic search engine user (for example, “order a pizza” or “theater tickets”) offers the last person to a list of sites that are just his region. After a user probably wants to eat and cultural enlightenment in his home town, and not somewhere a thousand kilometers! Thus, the effective promotion of sites in Yandex today impossible without rehionalnosti.

Who is responsible for assigning rehionalnosti site? Notorious search engines Yandex. However, this does not mean that a webmaster or SEO in the promotion of the site to act, waiting for the search engine will come and reward its website brainchild of regional reference. It is much wiser to act as their forces – namely, to help the search algorithm to determine as accurately Regional uncoiling web resource.

Tips on how best offer direct developers Yandex.

The first promotion to the top Yandex considering rehionalnosti should include placing complete contact information about the organization behind the advancing resource. Of course, if it is … In practice it looks like. If the site represents a particular company, in its pages must contain its full address. Up to index the settlement and its telephone code. Moreover, these data should be available for indexing by search engines. So put them in a certain image is not recommended!
Second, regionality site largely depends on its thematic content, that content posted on its pages. In other words, search engine optimization Internet site, say in Moscow should provide for filling the resource content (text and graphics), focused mainly on users of capital. In this case, according to the founders of Yandex website receives much more likely to better ranked better in Moscow and Moscow region.
Thirdly, if the structure (company, firm, company, etc.), which represents the site has not one but several regional branches, it is desirable that the pages of the resource was recorded contact information of each. This will allow Yandex search algorithm moves to bind to several regions.

It should separately mention that the web there are cases where companies with offices in different cities, offer users in these regions are different versions of the official site.
In this case the distinction is based on IP-addresses from which the person comes to your site. This approach has the right to life. However, webmaster or private Optimizer remember that search “searcher” Yandex making a detour to index web content usually comes from one IP-address. It would not have happened so that the work will be offered a version of the site, and the second (third, etc.) remain outside of his attention. To prevent this Yandex search algorithm should prudently allow full access to all versions of the site.

And one more. When it comes to different versions of the site for different regions, then, according to developers of Yandex, each regional version of the website should have its own regional subdomain. For example, the official – www.site.ru and regional – www.spb.site.ru.

Fourth, to unblock Yandex possible assistance in determining rehionalnosti uncoiling site can use such specialized services as Yandeks.Dovidnyk and Yandeks.Vebmayster.

Yes, Yandeks.Vebmastere in “Geography site” and the heading “Region site” resource owner can see what he is automatically awarded regionality search engine. If the robot mistake, the webmaster can then place an application support team requesting the change of regional identity. Usually handmade moderation process applications in less than a week after that regionality site will be changed. Unless, of course, the Administrator considers the request reasonable.

In turn Yandeks.Dovidnyk need to once again (not only from the site) reminded the search engine of address and other contact details that are relevant to prodvyhaemomu Internet project. By the way, you can specify an Yandeks.Dovidnyku not only, but also in Yandeks.Vebmastere (See “Location Site” heading “Addresses Organizations”).