Self-promotion: where to start?

Any education is self-education, and this can not escape. Even if you want to simplify this process by contacting the teacher still learn new things you own – the teacher can only inspire you to tell it what to do better. So if you decide to learn search engine optimization, you have to take matters into their own hands.

For all of ’15 SEO-management company do I need to learn and practice their skills. When I was in college, I did not have to attend courses in Digital Marketing – then they simply do not exist. Today the situation has changed, however, you see, you are no longer a student and quite impractical it would be your age again sit at a desk. And in general, the scope of which we say more about practice than about theory. Even if you listen to some lectures on SEO, you still have to look and learn something extra.

If I now do not understand SEO or to be owned by a start without being sure that I do everything right, I began to study search engine optimization of such benefits and resources.

SEO for Beginners

I think there is no better site from which to start learning search engine optimization than “SEO Guide for Beginners” (The Beginner’s Guide to SEO) from resource Moz. He can read for free, and get answers to these important questions such as “What is SEO” and others. Quite a time to read the manual from beginning to end, and your knowledge base will be much richer than the people who daily send you spam mail. And if you look at it twice, you’ll know in a few times more than the so-called “SEO-experts” here and there appear on the Internet. So if you have little time, but boiling inside a great desire to learn the basics of search engine sites, then you definitely need to read the manual from Moz. It is best that you can do at this stage!

One of the most common mistakes that people make in their learning SEO – a superficial acquaintance with the search engines and their core business model of effective promotion. Many experts in this area are focused on short-term strategies, the effect of which will be felt almost immediately, and not on tactics, tested and require patience and regular investments. They asked this question: “If I do this is on your site, then what happens?”. Of course, it is important to be aware of their actions, but much more effective to appeal to long-term strategies, which, in turn, demand answers to the following questions:

* As search engines get profit?

* What goals are set owners search engines other than profit?

* What is the future of search?

Answers to these can be found in many books, but on my own I would advise job Shari Thurow and Nick Music “Handy Search” (When Search Meets Web Usability). Although the book was published in 2009, she never dated, because it describes the basics of search. It will be very useful even held a SEO-specialist optitmizatsii promotion and search engine sites, thanks to its simplicity, clarity and technical mastery.

Go to the level of experts in SEO

Many private SEO-specialists depth of experience is limited to the following rules: “Optimize tag title, make sure that your site quickly loaded, write a lot of posts on blogs, ask authority figures to write about your life and post a link to it, and then it Rankings better. ” And even if these experts will tell you that this is just the tip of the iceberg, and that fact on their fragile shoulders is a lot more work, all their activities are in any case reduced to a phrase I wrote above. However, if you are a novice in the field of SEO optimization, then you certainly struck a set of terms that you fill up, and will blindly believe them until then, until you understand that all your invested money never paid off. I think the most useful investment at first for any person who is interested in SEO, can only be a waste of time several hours a day to study some basic and in-depth aspects of search engine optimization for a month. Not only do you refill your knowledge, but still be able to distinguish good from SEO-specialist wrong in the interview with him.

Of course, the practice and experience of trial and error, there is no substitute, but below I will list the most useful resources to help you achieve expert level in SEO.

Online resources for the study of search engine optimization

On the Internet you can find many online magazines, which highlights the world of SEO. Among them I would highlight the following:

* Search Engine Land
* Marketing Land
* ClickZ
* Search Engine Journal
* Search Engine Watch

One should also not ignore good SEO-bloggers: Hubspot, Kissmetrics, SEMrush, Brian Dean, Moz, Bruce Clay, SEO by the SEA, Barry Schwartz / Search Engine Roundtable, SEO Book, and of course, the official blog Google.

Some mainstream sites often publish interesting information on SEO: Mashable, Entrepreneur, TechCrunch and Forbes – of course, do not forget about such authors as Jason De Mers, John and I Rempton.

SEO-Experts

Speaking of prominent figures in the industry of SEO, you should pay attention to the following people:

Rand Fyshkyn. Probably the thing twisted his mustache, but I do not lie when I say that it is the most recognizable person in the world of SEO-promotion and website promotion. As CEO of Moz, which is shared with all willing useful tools, information, and holds conferences in the field of Digital Marketing, Fyshkyn has long been recognized as one of the main experts in the industry. Follow him at Twitter – @randfish.

Danny Sullivan. If Rand Fyshkyn – SEO-person world, Sullivan – his godfather. He founded one of the largest resources of Search Engine Land, and now is its chief editor and director of content on the company’s Third Door Media, which holds SMX – the largest annual series of conferences in the field of search engine marketing. Follow him at Twitter – @dannysullivan.

Uil Reynolds. Reynolds is the founder and CEO of Seer Interactive, and just a great guy. Uil has its channel on YouTube, where shares his knowledge and experience in SEO and entrepreneurship. If you are familiar with its video, you’ll understand why Reynolds is a great source of knowledge for everyone who wants to develop a search engine optimization. Visit his profile on Twitter – @wilreynolds.

Frankly, it was difficult to select only three people from a variety of wonderful members of this large and diverse industry. I chose these individuals because sure, acquainted with their activities, you are required to leave your experts. In general, Google to help you, enter the search query “Main SEO-experts” (or “Top SEO experts’) and enjoy a huge selection of names and resources.

Literature about website promotion and search engine optimization

Due to the tremendous development of technology, more and more people forget about them, read books on SEO almost immediately after the publication or do not affect them. For this reason, and literature, which I have listed below, by and large does not refer specifically to SEO and therefore causes more interest:

* Evin Kaushik. “Web Analytics 2.0: The Art of online liability and science oriented customer” (Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity).

* Tim Ash, Maura Dzhynti and Rich Paige. “Landing Page Optimization: detailed guide to testing and conversion settings” (Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions).

* Joe Pulizzi. “Epic Content Marketing: How to learn to tell new stories, disassemble blockages and attract more customers, working less” (Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less).

* Mirma David Scott. “New Rules of Marketing and PR: How to use social networks, online video, mobile applications, blogs, press releases and hidden marketing to attract customers (The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications , Blogs, News Releases, and Viral Marketing to Reach Buyers Directly).

Also, despite the fact that I have not finished reading this book because it just appeared on the shelves (and it is very, very big), I recommend you read the work of Eric Angie, Jesse Spencer and Stephen Strichchioly called ” The Art of SEO: How to Train Your search engine optimization “(The Art of SEO: Mastering search Engine optimization). This is its third edition, and each of the authors of this work is strong and recognizable face in the SEO-community. The book is really very worthwhile, authoritative and relevant, so be sure to read it.

SEO-conference

Just as in the case of books about search engine optimization, SEO-best conference regarding this issue in full, and apply to many related areas. Below is a list of the most famous and influential events of its kind: * SMX * Mozcon * MarTech * ClickZ Live * Inbound * Conversion Conference * Internet Summit * Content Marketing World * Pubcon * SearchLove

If you’re wondering what information you can get at some conferences, you can watch video reports on YouTube or on the sites of the organizers of these activities. Sometimes these resources (such as Moz, for instance) in the open access teaching videos from all conference sessions.

In addition to these major events in the world of SEO, be sure to monitor local lectures or seminars in your area.

Where to start?

Many private sufficiently competent SEO-experts never attended conferences and have not read books on the subject. They received all the knowledge from various online resources, as well as personal (and extremely difficult) experience. These experts believe that reading specialized literature and visits to conferences only broaden your horizons and will complement an existing database, but not create it from scratch. The choice is yours. It is possible that search engine optimization to become a guru and you do not need, but simply enough to understand what was happening, and start to understand the basics of SEO, to make it easier to establish connections with those who argue that this has more experience and going to work for you.

I hope that my recommendations have been helpful to you and that you have discovered many new sources, who did not know about before. Read interesting posts on SEO-portals, see related videos on YouTube and regularly attend conferences that every day ?? replenish their store of knowledge especially serёznh without material investments in their education.