Promotion by WEB-SITE

Site Content

The basis for successful promotion is content. From its quality, quantity and refresh rate depends very much. Therefore, first of all, you need to begin writing quality lyrics, optimization and improvement of site structure.

When I wrote articles for your blog, I’m not particularly thought about how they are optimized for search engines trying to write primarily for their readers. With the structure, it was similar, the results you can judge for yourself. So now I will highlight a few points, without which a successful search engine optimization web-site is not possible, it is:

• Unique content.
• Large amounts of text.
• Regular blog updates.

These three points are fundamental, they must necessarily follow. I did not mention in this article on other factors such as currency and interest articles, because it is not more to search engine optimization.

On the issue of the quality kontentuf we decided now want to talk about its optimization, as amended on the latest trends in search engines.

Optimizing Content for the site

Undoubtedly site to optimize and to do it right, while – do not forget about the reader. For example some sites, I notice that their authors are paying more attention to search engines than to users. It includes multiple selection klyuchevykov in bold text, making reading a text during becomes impossible. This is not correct.

When optimizing page content, you need to consider the following items:

1) The number of requests per page

Ideally request 1 – 1 page, but often fails to achieve due to the lack of the page. In my case, you can select 3-4, at least 5 search queries that page will be promoted. With a large number of similar queries, you can sharpen the page and under more keywords when a single query contains words from another query.

2) Use a different word forms

It all depends on the amount of the page than it is, the more keywords you need to take to become a search engine consider it relevant to the desired query. But in this case, a search engine as users will develop not favorable impression on this page, so you need to use as many different word forms, not one. For otherconditions page in which the keyword (phrase) will be diluted be higher page to which this factor was not taken into account.

3) Place the keywords as close to the beginning of the text

This point is very important, placing keywords and phrases near the beginning of the text pages, include them in the first sentence. What keyword near the beginning, the users are easier to understand search engine on this page, so you can better determine its relevance.

4) Calculate the density of keywords on the page

Determine the optimal density keyword report words on the page for HF and MF queries easiest analyzing competitors’ pages, published in these same terms. In practice for NPs requests optimum density keyword report words on the page, is ~ 3-4%.

5) Be aware of how many words consisting request

If the request contains several words that happens very often, these words should be placed as close to one another to view the most consistent keyword query.

6) Format the text correctly

This I have already mentioned, it is important to know when to stop. Many in bold or italic words can be classified aircraft as search spam. Bold, you must first of all to convey to the user the most important, as the article says, the search engine considers this. Better highlight key words and key phrases tags: <strong> </ strong> – bold and <em> </ em> – italics.

7) Make a good header and select them

Another very important point, though not in principle important points here. Pay attention to the compilation and release header text title user can quickly understand what a page and then get what they want, or go elsewhere to find it. The main page title tag is allocated <h1> </ h1>, <h2> </ h2> – section title page, <h3> </ h3> and below – subtitles page section that follows the hierarchical structure of the document. It is undesirable to use several tags h1, in fact it can be confusing to the user as a single title can say one thing and another – completely different. This should be avoided.

8) Pay attention to the beginning of each paragraph

In the first sentence of the paragraph should be immediately clear what further text, so start a paragraph using the keyword is highly desirable, and this increases the relevance of a document request.

Earlier I described the basic rules 8 internal site optimization. These rules are important – is the foundation, as I said, the foundation of a successful promotion. On his website I should optimize the order of 50 articles to make them more relevant to the “eyes” of search engines.

Inside relink

Working with content pages does not guarantee success to achieve it, you need to work on relink pages. In this process, consider the following:

Refer to old records

At the end of each post is desirable to make a list of five old records site, or “similar items” like doing much. It is desirable that a reference to the latter attended Anchor required. Therefore, as I wrote above, you need to work on titles of your pages.

Refer to similar records

That is on top of the same category as the account to which you refer to another page.

Use the site map

Or do page content site, it benefits not only perelinkovtsi but for visitors, as they are likely to find something that interests them.

Use cellar blog

There may provide a link to the main page of your blog with the correct Encore, Encore can go comma, if there are several. Do not use it lists search queries, displaying small letters – this is a search spam.

Use sidebar

It is possible to link the past and the best materials site, but you can though, and more.

Do not neglect page 404

It is possible to arrange a convenient navigation menu on all sections of the site and its pages, and other archives. Look at my implementation.

Put the link inside the message

When writing a post, we often need to refer to another post in the topic on your blog, please and enhance internal relink your website.

These 8 points suitable for most blogs and websites. There are also a couple of ways to do perelynkovku on your website better – create FAQ, linking to issue articles on your site, and writing the final positions in which you want to put links to the most interesting entries. I am actively using the latter method on its website.

As can be seen in their website I did not take into account all the items described in this article was taken into account but not too little. Over the rest I will work in the coming months to reach the goal of 500 hosts from search engines daily. As soon as I finish work on internal optimization and relink, I proceed to build referential mass. On all other ways and my services I work, I will occasionally write detailed reports to you – my readers were able to repeat my way.